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New general store opens in Britannia Beach for (almost) all your needs

In the latest redevelopment of Britannia Village, a new general store has opened, offering not only groceries but also liquor, coffee, and fresh, handmade pizza.

A new highway hotspot has arrived, and it’s more than about convenience or the usual grocery run.

With the new opening in Britannia Beach’s newly refurbished village, residents don’t have to travel to ÃÛÌÒÊÓÆµappfor their day-to-day supplies, and neither do travellers who may want an earlier pit-stop from Vancouver, with a bit of rustic charm.

The store, which opened six weeks ago, not only stocks local, high-quality groceries from suppliers such as and; it also features a café bar serving coffee, a liquor section with select wines and beer, and brick-oven-made pizza that may be all too familiar to some.

The store’s cuisine and management are latest venture; they are known for combining venues with vistas, such as those at Cypress Mountain, and Ambleside in West Vancouver.

The ÃÛÌÒÊÓÆµapp spoke with The Boat Shed’s managing director Jason Kittler, who gave a show-round of the store and its patio, and expressed his sentiments about the store’s new Sea to Sky location in an upcoming community hub.

“We want to open the doors and generate some traffic, and we’re waiting for the rest of the [Britannia] Village [to open up],” Kittler said.

“There are 10 million people on Highway 99 every year so ideally, the drive-by traffic should be the core of what's going on, [we want to make] sure the tourists know and the commuters know that they can stop here and get a coffee, or a pizza, or a bottle of wine.

“I think most people have been excited to be able to buy milk five minutes from their doors, but then we also have people coming up who know our brand.

“They come from the North Shore, Lions Bay, and Furry Creek, but it's a new place for them as well.”

The revitalization of Britannia Village, in which this new store plays a part, as a whole, focuses on retaining the charm and aesthetic.

The store has kept its current building’s woodwork, decking, and columns on its patio; the former general store or its equivalent, according to Kittler and the former store’s page, was in a separate building on 197 Main Street, and much smaller.

Kittler points out, as a fellow example, how Autostrada’s new restaurant is utilizing the former Britannia Beach School building as part of the village’s restoration; an old village cinema and a church have also been repurposed.

In light of potential further development for the store, Kittler said there’s more to come. 

“We're starting relatively small, [but] we need to be thinking ‘what are people buying,’ right?

“I think, yeah, people can do their major shops elsewhere, but you know we could probably serve your dinners all week.”

The Britannia General Store is open daily between 10 am and 7 pm; you can follow their social media on @britanniabeachgeneralstore

Ina Pace is The ÃÛÌÒÊÓÆµapp's Local Journalism Initiative (LJI) Reporter.

This reporting was produced through thewhich supports original civic journalism across Canada.

The ÃÛÌÒÊÓÆµappBusiness Beat was developed in response to local demand for more business-focused news. To be considered, please reach out to [email protected].

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